Google Keyword Planner How does it function and what is it ? Google Keyword Google offers a tool called Google Keyword Planner to assist website owners and advertisers in selecting the best keywords for their content or advertising campaigns. It is a feature of Google Ads, which is a platform for making and overseeing PPC (pay-per-click) advertisements. The following information relates to Google Keyword Planner: Access: A Google Ads account is required in order to utilize Google Keyword Planner. One is available for registration at ads.google.com. The primary goal of Keyword Planner is to assist users in identifying pertinent keywords for their marketing initiatives. It offers data on cost-per-click (CPC) estimations, competition, and search volume. Keyword Research: To find ideas for relevant terms, users can enter a list of keywords, the URL of a website, or a category. Search Volume: This gives an approximation of the number of times a given term is entered into Google over a g