What Is High CPC KeyWords ? High CPC (Cost Per Click) keywords are specific terms or phrases that marketers bid on in pay-per-click (PPC) ad campaigns. The cost of each click for these keywords is typically rather high. Advertisers bid on keywords in PPC advertising, like Google adverts, to have their adverts displayed when people search for such terms. The level of competition for a certain keyword affects the cost per click (CPC). Advertisers who are willing to spend more per click for a keyword are said to have a high CPC since they consider the keyword to be extremely useful for their company. A keyword's high CPC can result from a number of variables, including Competitive Industry: In highly competitive industries, advertisers might be more inclined to provide higher prices for keywords that could lead to new clients. High Conversion Rate: Advertisers are frequently prepared to invest more on a term if it consistently results in conversions, such as sales or sign-ups. High C